42% Happy To Be Told What To Do, If It's Good For Environment
Wednesday November 4, 2009
How do consumers feel about being told what to do by the Government, especially on basic household purchases? When it comes to the environment, it appears that a large portion of us are okay with it.
A recent survey commissioned for Electrician.com.au found that 42% of respondents were happy to be forced to buy energy efficient light globes if it's good for the environment.
The Australian Government is currently undergoing a tiered phase out of incandescent light globes, commencing with import restrictions and heading to a total ban from year 2015 and beyond**
According to Electrician.com.au Spokesperson, Craig Seitam, "This was an interesting question for us. We know that consumers tend to react negatively to enforced bans, however in this case I believe that the environmental impact message is getting through."
Bronwyn Dennis is spokesperson for HPM, Australia's largest retail brand of electrical accessories. She said "The fact that such a high percentage of people are happy for the government to take such a strong stance on this matter indicates true concern for the environment, which is great news. It also may indicate people are confused by the clutter of 'green' marketing and are looking for an independent authority for guidance."
Craig Seitam adds "The results have been a pleasant surprise, and it will be interesting to see the level of take-up prior to the total bans being placed."
Launched recently, Electrician.com.au (part of the Business.com.au network) is an online directory featuring Australian Electricians and electrical information.
*Survey conducted October/November 2009 by Craig Bradley Market Engineering Pty Ltd, source http://www.CompetitionsGuide.com.au. Over 1,000 responses recorded without duplication from respondents with verified details.
**(source: http://www.environment.gov.au/settlements/energyefficiency/lighting/)
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